Online obituaries are growing fast and soon will be the primary way people publish death notices. However, there is an emerging problem with online, or digital, obituaries. There are too many different platforms for publishing obituaries and not enough effort put into the wide distribution of digital obituaries.
Incredible Growth of Online Obituaries
The online obituary industry is exploding because there is a lot of demand from customers for reasonably priced services. Companies of all different sizes and backgrounds are now involved in the creation, display, and distribution of digital obituaries.
However, one of the side effects of all this growth is that consumers sometimes feel they have too many choices and none of the big players actually meet their needs.
Sources of Online Obituaries and the Problem of Too Many Platforms
Where do all of these online obituaries live? Currently, many funeral homes have their own websites where they list online obituaries as an added service. Many newspapers have their own digital archive of online obituaries. Some of online obituaries exist as social media pages or posts.
However, if you want to distribute an obituary to a variety of different platforms there didn’t used to be an easy way to do it. Additionally, currently most online obituaries are not really optimized for search engines.
Without a solution to these search and distribution problems, the online obituary industry could be headed for trouble.
Why People Create Obituaries in the First Place
It is important to step back and consider why people create obituaries in the first place. People want a fitting tribute to their loved ones. They also want to easily share the details of their passing and memorial services with friends, family, and the community.
People have begun rejecting traditional newspaper obituaries because they are too expensive and no longer achieve these goals. For an online obituary industry to last, it needs to address these same core issues.
How can someone easily write and share an obituary?
Universal Distribution
The solution to the problem of too many platforms is to create a universal distribution system. You should be able to go to one
This is exactly what MyObits does. In one place you can make sure an obituary you created is ready for sharing on social media, email, and is uploaded to an online listing. All of the MyObits listings are optimized for search engines making it easier for people to find
MyObits allows you to create exactly the kind of memorable obituary you want, at a fraction of the cost of a print notice, and with wide distribution.
